「GIS电子书」 Geomarketing: Methods and Strategies in Spatial Marketing（PDF版本）
这本书主要讲述了地理营销（Geomarketing）的方法和策略。
内容简介
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
基础信息
作者： G?rard Cliquet
Series: Geographical Information Systems Series (ISTE-GIS)
出版商： Wiley-ISTE
出版时间： 2006
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