《Geomarketing Methods and Strategies in Spatial Marketing》（pdf版本）

本文分享一本基于地理营销的书籍《Geomarketing Methods and Strategies in Spatial Marketing》，作者为：Gérard Cliquet

内容提要

1. Spatial Marketing
2. Consumer Spatial Behavior
3. Consumer Values, Lifestyles and Geographic Information
4. Geomarketing and Consumer Behavior
5. Geographical Information in Retail Location Studies: A Managerial Perspective.
6. Retail Location Models
7. GIS and Retail Location Models
8. Spatial Strategies in Retail and Service Activities
9. Price and Geographic Information
10. Advertising Policy and Geographic Information
11. Direct Marketing and Geographic Information
12. Products and Geographic Information: Geo-Merchandizing

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