《Geomarketing Methods and Strategies in Spatial Marketing》(pdf版本)
发布时间: 2012-02-03
所属分类: GIS书籍
本文分享一本基于地理营销的书籍《Geomarketing Methods and Strategies in Spatial Marketing》,作者为:Gérard Cliquet
内容提要
- Spatial Marketing
- Consumer Spatial Behavior
- Consumer Values, Lifestyles and Geographic Information
- Geomarketing and Consumer Behavior
- Geographical Information in Retail Location Studies: A Managerial Perspective.
- Retail Location Models
- GIS and Retail Location Models
- Spatial Strategies in Retail and Service Activities
- Price and Geographic Information
- Advertising Policy and Geographic Information
- Direct Marketing and Geographic Information
- Products and Geographic Information: Geo-Merchandizing
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